G-Star Launches World's First AI-Designed Denim Collection

The world’s first fashion brand to bring an AI-generated design to life with the AI Denim Cape.

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via JustLuxe.com G-Star Launches World's First AI-Designed Denim Collection

Armin Strom Blues its Mirrored Force Resonance

A year after pioneering independent watchmaker Armin Strom launched a redesigned, sleeker Mirrored Force Resonance, the Swiss-based manufacturer launches a new version 

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via JustLuxe.com Armin Strom Blues its Mirrored Force Resonance

Baume & Mercier Adds a GMT to Riviera

With its full-throttled release of new Riviera designs within the past few years, Baume & Mercier continues 2023 to update one of its most-loved designs.

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via JustLuxe.com Baume & Mercier Adds a GMT to Riviera

Maurice Lacroix Launches Aikon #tide Mahindra

Maurice Lacroix merges its ongoing role as the official timer of Mahindra Racing with its eco-friendly Aikon #tide collection to launch the Aikon #tide Mahindra. 

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via JustLuxe.com Maurice Lacroix Launches Aikon #tide Mahindra

Meet Invity: How This Science-Backed Brand is Redefining The Way We Age

Meet Invity, a science-backed skincare and supplement brand that’s making premium, cutting-edge, anti-aging products accessible to the masses

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via JustLuxe.com Meet Invity: How This Science-Backed Brand is Redefining The Way We Age

Pharrell's JOOPITER Lorraine Schwartz High Jewelry Auction

JOOPITER, the digital-first auction house founded by Pharrell Williams, is pleased to announce its first high jewelry auction, A Journey Through Gems, in partnership with renowned American jewelry designer and diamond dealer, Lorraine Schwartz. 

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via JustLuxe.com Pharrell's JOOPITER Lorraine Schwartz High Jewelry Auction